Competition Prize Draw

Our latest competition is to win a copy of ‘AI Strategy for Sales and Marketing’, by Katie King.

There is no doubt that AI is firmly on the business agenda, with marketing and sales prioritizing its learning more than any other department.

Yet, despite the hype, many teams struggle with how to scale and strategize its opportunities. Why is that? And how can businesses use it to create long-term growth?

With clarity and insight, leading AI expert, Katie King, reveals the fascinating world of AI and machine learning in a digestible and engaging way, demonstrating how to take advantage of AI’s benefits without feeling threatened by it.

Offering examples, analysis and practical takeaways, AI Strategy for Sales and Marketing provides expert guidance on the most important aspects of AI, explaining how to:

  • Boost customer-centricity by creating a connected strategy
  • Drive customer experience across different industries
  • Explore new ways to connect with consumers
  • Utilize AI ethically and responsibly to build consumer trust

In the same way innovation has always flourished during times of turmoil, AI’s impact on business and society is only set to accelerate, breaking cultural and technological barriers and forcing leadership teams to plan for disruption.

This is the book for anyone looking to enhance their sales, marketing and CX strategy to deliver value across the organization, no matter how far they are on the AI-adoption journey.

Please note: You need to be following the csuite podcast on at least one of our social media channels – Twitter, YouTube, Facebook, LinkedIn, Instagram or TikTok – to enter and agree to accept the terms and conditions.

To enter the completion fill out the form and answer the question below. Terms & Conditions apply

The book is available to buy from Kogan Page. csuite podcast listeners get a 20% discount using code KOGANPAGE20

About Katie King

Katie King is a published Author, Keynote Speaker, Trainer and Consultant on Artificial Intelligence (AI), digital, STEM, leadership and business transformation.

Katie has over 30 years of consulting experience and has advised many of the world’s leading brands and business leaders, as well as numerous schools, universities and colleges.

Her first book, Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was translated into Russian, Chinese, Vietnamese & other languages. It was also listed as a reference source in the ‘Brand Strategy’ section of the World Economic Forum’s Empowering AI Leadership AI toolkit for corporate boards.

In 2020, she launched a school AI programme, the Leaders of Tomorrow, to close the skills gap in education and show young people, especially girls, how STEM and AI will reshape their future careers.

Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the adoption of AI.  She is also an Editorial Board Member for the AI and Ethics Journal (Springer Nature – global publisher). She has delivered two TEDx talks and is a regular speaker across the UK, Europe, India, Dubai, Oman, Bahrain, Singapore, China and beyond.